Style definition for Etsy listing attributes

Here you will find a style definition or guide for each of the style types that are optional attributes in the sell on etsy form.

They used to drive me crazy! There used to be like 50 of them and I didn’t know or remember most of them! Thankfully with the new updates there are only like 11 styles so they are much easier to remember.

Sometimes I still have to look them up though, so I decided to make this style definition list.

According to Etsy these styles are optional and not necessary, but when you are trying to be found on and improve sales on Etsy every thing counts!

Style definition for Etsy listing form

  1. Art Deco  – rich colors, geometric shapes and lavish ornamentation
  2. Art Nouveau  – curved lines, flowery
  3. Avant Garde  – Experimental & innovative designs
  4. Boho  – Bohemian gypsy “floaty” style clothes, boots, folksy
  5. Brutalist – This must be based on the Brutalist architecture which emerged in the 1950s-1970s. From the French word ‘brut’ which meant raw, and was mainly unornamented concrete made to project a feeling of strength.
  6. Celtic – There isn’t a really good definition of this style, but generally this art has a lot of spirals, swirls, triskelles. Typically from Ireland, Britain and Scotland.
  7. Edwardian – Very similar to Victorian style however clothing was a little more relaxed and hem lines were shorter, this time period was very brief
  8. Gothic – From the European late middle ages where architecture was full of columns and the use of repetitive geometric shapes with flourish (thinking of a cathedral). The modern Goth is a sub-genre of Gothic styles and is mainly characterized with the use of all black clothing, nails, hair, etc. But it can be colorful using dark and dramatic hues.
  9. Mid Century – Pure 1950s! Everything that was modern and clean lined in the 1950s. Soft colors such as lemon yellow, aqua, baby pink and sea green are used. There’s not much pattern but when there is it’s usually shaped like atoms, kidneys, arrowheads and boomerangs. Dior’s ‘new look’ (despite it being 1947!) and the TV show Mad Men are perfect examples. A lot of stuff that’s mid-mod is also called Eames era and atomic age.
  10. Minimalist – following the mantra ‘less is more’, this is modern with the most simple terms. Natural materials, stainless steel, straight lines, smooth textures, functional. Minimalist style contains objects and fashion that does little more than serve it’s function, all adornment is shunned.
  11. Victorian – Anything modeled to the last half of the 19th century is ‘pure’ Victorian, with the high peak being 1860s – 1880s. Though the Victorians were mad for color, Victorian style now is usually the ornate, lace-and-beaded black-on-black that was popular in the 1880s – 1890s, with high button boots, lace cuffs and cameo jewelry.

If you are looking for a style that isn’t shown, then checkout this list I came across on the Etsy forums, which has all 50 of the ones that used to be in the sell on etsy form. This list of attributes was done by sparrowsalvage several years ago, and I have incorporated some of her definitions also.

How to take pictures for selling online

If you are wondering how to take pictures to improve your online sales but have no photography background, look no further and check out my photography tips below.

I have been selling online since 2001 and have learned quite a lot about how to take pictures of products so that customers can see the detail and not be disappointed when they receive the item.

I often get compliments on my product photography and comments about how detailed and professional they look.

I decided to write this blog post as a sort of “Photography for Dummies” and share how to take pictures so that others can learn my process and get excellent pictures without being a professional photographer.

How to take pictures for Etsy, Ebay, etc.

When I began selling online I would take a picture on a textured surface but I have since learned how to give it that photo studio look using a white background, and I have been re-shooting everything. You can check out some of my new photos in my Etsy Shop.

Texture vs white background
Textured vs White Background Before and After

I have read many blog posts on photography, and most of them go way deep into stuff I didn’t want to know. They suggest special light boxes, lighting and other fancy gear. That wasn’t for me.

I have NEVER read my camera manual and do not know any of the technical stuff about light, shutter speed, blah, blah, blah…. but I DO know that natural lighting is THE best way to photograph beads, jewelry or just about anything.

Check out my photo studio below.

Outdoor photo studio
My outdoor portable photo studio, nothing special

Photo studio set up

My photo studio set up is in my driveway!! I always try to take advantage of the natural light outdoors. I currently use an orange storage box with a piece of tile on top to make it a flat surface, and a piece of white paper is covering the tile (see photo below).

Many items that are seen online have a white background or something really light. Ebay encourages a clean white background and Amazon requires it. In fact Amazon even patented their technique. Maybe I should patent mine!! No seriously, my process is simple and is not patented!!

The beach towel is there to keep me from getting dirty, and the concrete is really not friendly on the knees so the towel helps 🙂

This set up is portable, keeps me flexible (having to get up and down), and was totally FREE since I already had these items. No expensive light-box, lights or other fancy equipment.

Taking Pictures of beads outside in natural light

Indoor pictures need special lighting or they might turn out yellowish, have reflections of the surrounding items, flash or annoying shadows.

I take nearly all of my pictures outdoors on a cloudy or overcast day, sometimes I get good shots first thing in the morning before the sun comes out, but many times that is too blue. Light cloud cover is the best.

Camera

I have an Olympus C-4000 Zoom, 4.0 Megapixel, Optical 3x Zoom/Seamless Zoom 10x Optical x Digital. Not sure what all that means, but the optical zoom gets super close and super resolution! When I download the pictures onto my computer I can then zoom further with Photoshop.

Let me repeat my previous statement above:

I have NEVER read my camera manual and do not know any of the technical stuff about light, shutter speed, etc.

I only read the quick start guide and I have never had a photography class.

When I bought my camera it was set to take pictures on a really large format (like a poster), and I have never changed anything. This way I can have a really large picture with high-resolution at then resize it as I choose.

I spent about $500.00 on this camera and have had it for over 10 years. So today you can probably get an even better camera for less money. In fact many of the smart phone cameras are pretty good!

Photo Editing

Photo editing is a very important part for me. I have Photoshop, which was quite expensive when I bought it, but all photo editing programs have some sort of brightness and color features to edit photos.

This is what I do for pics that are a little too gray or blue. In Photoshop I use the levels tool to set the white point which will adjust the picture.

Photoshop leverls
Setting White Levels in Photoshop

To set the white levels in Photoshop you select: image>adjustments>levels and then you will see the setting box like above. The eye dropper on the far right is for white.

Before-After-white-levels
Using White Levels in Photoshop

Select the dropper for white and then touch the area of your photo that should be white.  See what a difference that makes??

You can then clean up any dust or particles surrounding the item with the paint brush. Crop your photo and then make it any size you need!

I hope this information on how to take pictures has helped simplfy things for those who want to keep it simple. Happy Photographing!!

 

The secret to selling on Etsy using Etsy tags

Have you been selling on Etsy and wondered what the secret was to get more sales? I think a lot of people wonder about this and I wanted to share what I discovered about Etsy Tags and how to use them.

This method I use seems to have made a big difference on how often my items are found, viewed, favored and sold. More importantly my revenue increased significantly!!

If you are not currently selling on Etsy, then open an Etsy store and get started selling on Etsy with 40 free listings.

Which words to use selling on etsy
Ever wondered what the big secret is to getting views and sales? It’s the words you use, and Etsy Tags are a big part!

What are Etsy Tags?

Etsy tags are different terms used to describe and identify your item and make them relevant to a customer search.

You can use single words or common phrases to describe an item as long as they are relevant. Be sure to read the House Rules in the Seller Handbook to make sure you know the do’s and don’ts.

I read the directions and helpful tips from Etsy on how to use tags, but the light bulb went off for me when I saw what was coming up in my Top Keywords section under Etsy Stats.

Addicted-to-Etsy-shop-stats

Top Keywords

These are words and phrases that customers have searched for and successfully found your item.

I don’t remember specifically which keyword in the shop stats made the “light bulb go on” for me, but it was something generic like “crimp beads” or “horse clasp” and I suddenly REALIZED that I had everything tagged totally wrong!

I was using words in the tags that I thought people would search for, but not really checking to see what words customers were actually using in their search. It is amazing that they found anything at all since my terms were so generic!

Search Etsy Bar
Use the search Etsy bar at the top of each page to see how people search for items.

Search Etsy for keyword tags

It suddenly dawned on me that the terms that people are really searching for are provided in the drop down search (as shown above).

I began the arduous task of double checking all of the tags on my items and comparing them to terms found in the Etsy search drop down. I removed terms that didn’t show up and changed to words and phrases in the search drop down.

I also used these terms in the title of my item and in the first sentence of my descriptive copy. You can also use the Google Keyword tool on adwords to help you come up with phrases people use on the web.

After just a few days I had a huge increase in views, favorites and orders, which was phenomenal. My orders increased by 60%!!

You have to continually check and update these terms as customers change the way they search. This also keeps your listings “Fresh”.

Other factors when selling on Etsy

There are still other factors needed to be successful when you sell on Etsy, which includes:

  • A nice variety of items
  • Great photos
  • Good descriptions
  • Good customer service

For more on photography check out my previous Blog Post “How to Take Pictures

I hope this helps to unravel the mystery of using Etsy tags and getting found on Etsy. Leave a comment below and let me know!