Top 5 Selling Tips to Make Money Online

Top Selling tips take great pictures
Take great photos to represent your product

If you sell on eBay or are learning how to sell on Etsy, your own website or any other online selling sites, these selling tips will help you get started in your quest of making money online, or at least give you something to think about. I have been selling on the internet since 2001, and have found these 5 tips to be the most important.

1. Take Great Pictures

It isn’t hard to take great pictures, but like anything it does take some practice and a little bit of knowledge. You don’t have to be an expert at photography, and if you don’t have the money to hire someone to do it for you, it is absolutely possible for you to have high quality images of your products.

  • Use a good camera. The prices today are much less than they used to be, but it is worth the investment to get a good camera, for good close up shots get an optical zoom
  • Use a photo editing program like Photoshop or PicMonkey, or another photo editing program to help with color, contrast and cropping out things you don’t want in your images
  • Check out my blog post on “How to Take Pictures“, it is almost like a “Photography for Dummies” because I know nothing about photography and can still take great pictures

2. Sell Top Quality Products and Keep Them in Stock

A top quality product = happy customers!

I hadn’t been selling online too long when I received some merchandise I thought was a great deal, but it was cheap and low quality, and guess what? The customer thought so too… needless to say I never brought it in my store again

  • You get what you pay for. Cheap or low quality products will guarantee returns and customer complaints
  • Keep items in stock for fast shipping. I always keep what I sell so that I can control how fast it gets shipped, relying on a drop shipper is asking for trouble if you sell on eBay, or anywhere online where fast delivery is important
Selling tip offer variety of Price Points
Offer a variety of Price Points

3. Have a variety of price points

You have to keep a balance of low, medium and high prices so that there is something for everyone. I think there are still people who are leery of shopping online, and maybe even more so after the Target incident this last holiday season. Having all ranges of product pricing will accommodate the skeptical online shopper and the seasoned one.

  • Low, Medium and High Prices for different levels of customers
  • Competitive pricing You have to be somewhat in line with competition, so search out other sellers of your product and compare pricing frequently. Selling too cheap will hurt the value of your brand, and of course you can’t gouge customers either
  • Ability to offer sales  This is a no brainer. Everyone is looking for a deal, so you must have enough product and enough profit margin to offer sales and still make money.
Be-Everywhere
Be Everywhere, Be Social

4. Be Everywhere

Don’t rely on one selling site or your own website, people who surf and shop on the internet are diverse and you should be too. I personally sell on several sites as well as having my own website. Not all people like eBay, some have never heard of Etsy, and your private website may get lost on the internet the way changes occur all the time with search engines.

  • Be established on several online selling sites – eBay, Etsy, Zazzle, Amazon, Bonanza, your own website, etc. Yes, you will have fees, but each selling site has a different clientele and they also advertise for their site and you.
  • Social Media Facebook, Twitter, Pinterest, and others help you to find new customers and let them know about your business
  • Join groups This is a great way to network and also establish your online reputation. There are groups on facebook, Linkedin, and other online communities. Etsy has teams that are a great way to share knowledge and support each other through activities, treasuries and more.
Don't-Give-Up
Don’t Give Up!

5. Don’t Give Up

One of the top reasons people fail is because they just quit trying, so don’t give up. I know there are stories about how people became millionaires practically overnight by selling online, but those stories are rare. Most of us entrepreneurs get up every day and work tons of hours, then become successful over time. Being successful doesn’t always mean being rich.

  • Success shouldn’t be measured in dollar figures because there is so much more to life
  • If you give up, then you never know how far you might have made it.
  • Success is a journey to be enjoyed, it’s not about the money!

“There is no failure except in no longer trying” – Elbert Hubbard

“It’s always too soon to quit” – Norman Vincent Peale

Awesome business cards for a fresh new look

Creating awesome business cards can give your company a fresh new look! Make an impact the first time someone receives your  business card.

Bead Lovers Korner launched a new website last year, with a new banner and color scheme, but the business cards remained the same old cards.

I spent a small fortune on the new website and updated the Etsy Shop and Ebay Store to match the website look, but never updated the business cards. Silly huh?

Old Business Cards
Bead Lovers Korner OLD Business Card Design

It was just too easy to hit reorder at Vista Print and keep using the same old cards.

Not being a graphic designer (I only know enough to be dangerous) attempting to update the business cards was something I needed to have done by a professional.

Procrastination could have been my middle name, because I just kept reordering the same old business cards.

Artisan Group Member
An Exclusive Group Representing Artisans at Hollywood’s Best Celebrity Gift Lounges

Hire a professional Graphic Artist to design your business cards

This year I was accepted into The Artisan Group and will be participating in events as well as selling online. I wanted my cards to match the new web design and really make an impact so that if a celebrity or influential person happened to see my card they might take notice and not just throw it in the trash.

I finally broke down and hired a friend who is a Professional Graphic Artist to design awesome new business cards for Bead Lovers Korner.

New Business Cards
Awesome NEW Business Cards

Jennifer Remias and I worked together for many years at a Catalog Publishing business, she was the Senior Graphic Designer and very talented in her trade. I contacted her to see if she would help me with the update to my cards.

She did an awesome job with the design of these NEW cards and they will be rolling out this summer!

p.s. She gave me print ready pdfs and now I hit reorder at Overnight Prints, who also has great pricing.

Let me know what you think?