Why it’s important to have a responsive website design

Last year I thought just having a mobile configuration for my website was great, but now I understand why it’s important to have a Responsive Website Design. Nearly half of all web traffic is done on a mobile device, that’s huge!

People search and browse on mobile devices for information, products, and of course hang out on social media where a lot of businesses advertise. Think about your own browsing habits…..

Tablet and Iphone
The number of people using mobile devices such as iPhones or Tablets has increased so it’s important to make your website easy to view.

The number of people using a mobile device increases every year,  so having a website that automatically adjusts to the device it is viewed on is really important.

How many times have you gone to a website on your iPhone and it was so small that you just clicked out of it and continued to search for something you could actually see?

A perfect example of why a responsive website is necessary

Mom is sitting in the bus loop waiting to pick her kids up from school and is using her cell phone to search for items on her gift list, or maybe she is planning a vacation, party, etc.  She may not be purchasing anything yet, but if she finds what she wants she may go back later to make the purchase on her desktop computer.

Responsive-Website
Many people browse on mobile devices and return to their desktop computer to complete the purchase. Having a responsive website will display on all devices correctly.

As a small business struggling for every sale, I want to be sure that my website is found in her search, along with the big guys, and that my website is easy for her to see.

In case you don’t know

Google will give preference in search to those websites that are mobile-friendly, effective 4/21/2015. The only reason I know this is because I received a newsletter from my web hosting company with information about this important announcement and offering solutions to those of us with Shopsite shopping cart software.

LexiConn: Google Wants Your Ecommerce Site to be Responsive

Not sure if your website has mobile friendliness? Then you can check your website pages with this Mobile Friendly Test on Google

Shopsite Users

Shopsite has several different templates that are responsive so I picked one and made the switch. I WAS NERVOUS, I sat there with my finger on the “publish” button for quite some time, fearful that my years of work would be destroyed if I changed anything.

Then I took the plunge, it was now or never! Fortunately LexiConn, my web hosting company, is great to work with and very helpful, so within a couple of days I had all the kinks worked out.

It’s nerve-wracking to make a switch like this, but it is for the best. According to Internet Retailer Less Than 10% of Small Businesses Have a Mobile App or other way to reach consumers via mobile devices.

I say don’t think about it too much, just get it done! What do you say? Leave a comment below and let me know what you think!

Ideas to increase website traffic when selling online

Being an entrepreneur can be a real challenge, coming up with ideas to increase website traffic when selling online is something to constantly think about.

Whether you have an Etsy Store, an Ebay Store or sell your cool handmade gifts at local craft fairs, getting shopper traffic to see your cool stuff is a dilemma.

Last year I made the above chart and shared it on my Facebook Fan page, I revisited the key points to see what might have changed, and wanted to share these results.

Building-Website
Lots of work on www.beadloverskorner.com

Increase website traffic by building your website

Over the past year I have learned a LOT about blogging, SEO and my Shopsite shopping cart.

I changed my hosting to a company that is a Shopsite expert and upgraded the software to the most current version. This fixed a lot of things that the original ad agency who set up my website did not do correctly, and also made it possible for a few other important things:

  • Mobile browsing with a simple mobile checkout
  • Move blog from Blogspot to Word Press and link to website
  • Insert products into Google Shopping

All of the above improvements have increased the orders on my website from like one or two a month to nearly one a day! I am slowly inserting more and more products, so I expect that number to increase over the next year!

Selling-At-Craft-Fairs
Selling My Cool Stuff outside in the hot sun, no thanks!

Set up at local craft fairs

My opinion hasn’t changed on this, no sense in using my energy to set up tables under the hot Central Florida sun or in a tent so that people can look at my beaded jewelry and say “Oh how pretty, I can make that!”

online-Stores

Put it on Ebay

I made all the changes Ebay wanted last year, and now again this year there are more changes, although not as drastic.

I have decided that the “Variations” option is only good if your product is selling, otherwise the item just sinks lower and lower in search.

I changed many of my titles for the Cassini search engine and I do think that helped somewhat. Even though I don’t spend much time working on the Bead Lovers Korner Ebay Store, Ebay has a lot of traffic and somehow I manage to have a good volume of sales.

List on Etsy

Not much has changed here, I keep a lot of popular items there as well as new handmade creations.

The great things about Etsy are the teams and the awesome tips and ideas they give to you to help you be successful, not to mention the fact that the fees are lower.

I get a fair amount of traffic to the Bead Lovers Korner Etsy Shop, and the sales are steady.

fb-logo

Facebook fan Page

I officially quit giving Facebook any advertising money at the end of last year. I did not see much of a return from the money I spent with them in recent years. I do keep my Bead Lovers Korner facebook page updated, but I am not wasting any more money on advertising there.

Even though I am no longer advertising for likes, etc. I still keep getting new fans, and it is weird because a lot of them are from foreign countries and I can’t even read their names!!

In closing, lots of work on updating and building my own website and blog has proven to be the most beneficial this past year.

Leave a comment and tell us what has helped your online sales!