Packaging photos – are they important?

Showing photos of product packaging when selling online is important if you have room to display the photos. Some people don’t really care how the items come to them, but many people are swayed by attractive packaging.

Show photos of your product packaging to improve online sales

Many of you have read different articles about creative packaging and if you sell on Etsy you have probably read articles in the sellers handbook about branding, packaging and so on. I have read them all too!

I even took a photo several years back while I was in the middle of shipping packages so that I would have a picture. However, it was pretty lame. See below…

Old Packaging
Old photo of product packaging

Looking back now I see how lame that photo was, but at the time I took the photo above, I was thinking

“This is great, it shows how the product is mailed, and what the bead or item purchased would look like when it arrives!”

However this was only a small representation of how items are packaged and mailed from Bead Lovers Korner. Then I set out to improve the photos.

packaging
Gift bags in organza and silk

Take time to shoot new photographs

I took some new photos to show the different ways that beads and small items are sent to customers. Most of my products ares small and are sent in organza bags like in the example above.

Gift box
Rosaries and delicate items come in a gift box

I use gift boxes for Rosaries most of the time, and some jewelry items also come in a gift box. This helps to protect the item in shipping and is also convenient for customers who are giving the item as a gift.

In this new era where everyone has a smart phone, it is really easy to take photos that are worthy of posting in a listing.

That extra photo in your Etsy listing just might seal the deal and convince a customer to buy from you!

Think about how you like to receive products that arrive through the mail? Is product packing important to you? Thanks for stopping by and please leave a comment with your ideas for product packaging.