What Happened to the Etsy Front Page?

I know I am not the only person selling on Etsy who wonders what happened to the Etsy Front Page, where is the featured Etsy Treasury and what is the incentive to continue making an Etsy Treasury?

I had lots of questions ❓ and not many answers, so did a little digging in the Etsy Forums and came up with some information to share for those of you who have questions too.

What Happened to the Etsy Front Page

The link above is a thread that has a lot of discussion in the Etsy Forums about the changes. I am just thankful that I still have my Etsy Shop banner and they haven’t done anymore messing around with individual Etsy Shop layouts.

Etsy-Front-Page-Now
New Etsy Front Page Feed

New and Improved Etsy Front Page

The new Etsy Front Page has a continuous feed of items that they think you might like, based on your favorite items and favorite sellers.

They mention that treasuries may surface on the front page, and I believe that means when you or your favorite sellers make or favorite a treasury, then it shows up as a small image along with the mix of other items.

They say it’s “A New More Democratic Homepage”.  😯 Really? What if I want a Republican or Independent homepage? That reference totally leaves a bad taste in my mouth! But I do see the logic of populating the front page with lots of items (similar to Pinterest) instead of the sixteen items it used to show.

Treasuries are a great marking tool, but now that they won’t be used on the Etsy Front page, I have questions to research for the future,

  1. Why spend an hour or two making a really cool treasury if it doesn’t have the chance to make the front page?
  2. Does that mean I can now make treasuries to market my own products?
  3. What about using more than one item from a shop?
Etsy-Front-Page-Treasury
A Crisp Morning Treasury. The one time that I had an item in an Etsy Front Page treasury.

Focusing on teams, friends and themes, the treasury acts like a digital advertising flyer that can be sent anywhere!

So I will continue to use them and appreciate the times I am included in another persons treasury. But gone are the days and the thrill of having your item seen in a treasury on the Etsy Front Page.

I would love to have feedback and comments on this topic!