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Charm beads for bracelets

“e.g. our products fits the PANDORA bracelets”. Counterfeiting and the PANDORA Trademark

Here is my take on the whole PANDORA trademark issue and the quote “e.g. our products fits the PANDORA bracelets”.

It is counterfeiting according to PANDORA, so don’t use that word. Strike the word PANDORA from your vocabulary when referring to beads or jewelry unless you are one of their die-hard followers or you are talking about something from mythology.

Apparently this company wants sole use of the word in any form as it relates to beads or jewelry. If you use the word PANDORA and are not one of their sellers then you are counterfeiting their PANDORA trademark.

Enough said. I am sick of the whole thing. If you ask me if my beads will fit on your bracelet that starts with the alphabet letter P, then I will tell you, otherwise I am not saying. I have removed it from every single place I have a listing or information about the compatibility of my items except in few rare places where I use combined phrases for general customer information and here on my blog.

Here is a statement from that company that you can read:

A Message from PANDORA Head Office Regarding Counterfeiting

At one point in the above Message it says:

“The use of the trademark PANDORA stand-alone and in combined phrases is only accepted in general customer information describing in long text the products offered, “e.g. our products fits the PANDORA bracelets.”

I was skeptical in believing this, and actually removed it from everywhere. I suffered a tremendous loss in business and also had to answer a zillion questions from customers who wanted to know if my beads would fit on PANDORA bracelets. I did add the phrase in my general information areas, but lots of people do not read that and ask questions anyway. However it is still best not to use that word in direct item titles.

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Many bead sellers have been sued and taken to court and I do believe the PANDORA Nazis are still out there, so it is best to NOT use that word. It is not worth the headache and the risk of getting sued if they decide that you are a risk to them. So pretend the word does not exist. Most bead sellers today refer to large hole beads as a “European Bead”.

The beads I sell have a large diameter hole, and will fit on any thing with a smaller diameter such as a bracelet, necklace, leather, cord, beaded chain, key chain, anywhere you want.

I carry the Carlo Biagi brand and the Landmark brand, occasionally I will bring in some economy beads with a low price point. Everything I sell is of high quality .925 sterling silver (unless it is mentioned otherwise in the listing such as the economy beads) and will have lasting value for the bearer of the bead or charm, as long as they treat it with care and clean the item properly.

Years ago when this all started I was totally insulted that just because I said that a bead will fit on a P-ND-RA bracelet that this meant I am selling counterfeit beads. I was not, and never have sold any of the rip-off beads that are available. If you have had a run in with PANDORA or are not sure if you can use the phrase “Pandora style”, my advise is to not do so. Quality beads such as the brands I carry will sell on their own merit and the excellent customer service that I provide. I just have to explain in a little more detail about the hole size of the bead.

PANDORA may want to corner the market on large hole beads temporarily, but beads have been around for thousands of years and will continue to be a part of jewelry design, large hole or small hole!

To anyone who reads this post, thanks for reading and if you buy or sell beads I hope this information has helped you. One last thought:

What exactly came out of Pandora’s Box? All the evils of the world, so leave it alone.

Carlo Biagi Beads shown in photo can be found on Bead Lovers Korner website

One thought on ““e.g. our products fits the PANDORA bracelets”. Counterfeiting and the PANDORA Trademark”

  1. Gari Anne, you are a fiesty one!! Yes, that company (name not mentioned) is acting high & mighty, as we used to say. Go to it, girl! Tell me about the Falling Hearts earrings – I might want to buy them.

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