Take great photos to represent your product
If you sell on eBay or are learning how to sell on Etsy, your own website or any other online selling sites, these selling tips will help you get started in your quest of making money online, or at least give you something to think about. I have been selling on the internet since 2001, and have found these 5 tips to be the most important.
1. Take Great Pictures
It isn’t hard to take great pictures, but like anything it does take some practice and a little bit of knowledge. You don’t have to be an expert at photography, and if you don’t have the money to hire someone to do it for you, it is absolutely possible for you to have high quality images of your products.
- Use a good camera. The prices today are much less than they used to be, but it is worth the investment to get a good camera, for good close up shots get an optical zoom
- Use a Photo editing program like Photoshop or PicMonkey, or another photo editing program to help with color, contrast and cropping out things you don’t want in your images
- Check out my blog post on “How to Take Pictures“, it is almost like a “Photography for Dummies” because I know nothing but can still take great pictures
2. Sell Top Quality Products and Keep Them in Stock
A top quality product = happy customers!
I hadn’t been selling online too long when I received some merchandise I thought was a great deal, but it was cheap and low quality, and guess what? The customer thought so too… needless to say I never brought it in my store again
- You get what you pay for. Cheap or low quality products will guarantee returns and customer complaints
- Keep items in stock for fast shipping. I always keep what I sell so that I can control how fast it gets shipped, relying on a drop shipper is asking for trouble if you sell on eBay, or anywhere online where fast delivery is important
Offer a variety of Price Points
3. Have a Variety of Price Points
You have to keep a balance of low, medium and high prices so that there is something for everyone. I think there are still people who are leery of shopping online, and maybe even more so after the Target incident this last holiday season. Having all ranges of product pricing will accommodate the skeptical online shopper and the seasoned one.
- Low, Medium and High Prices for different levels of customers
- Competitive pricing You have to be somewhat in line with competition, so search out other sellers of your product and compare pricing frequently. Selling too cheap will hurt the value of your brand, and of course you can’t gouge customers either
- Ability to offer sales This is a no brainer. Everyone is looking for a deal, so you must have enough product and enough profit margin to offer sales and still make money.
Be Everywhere, Be Social
4. Be Everywhere
Don’t rely on one selling site or your own website, people who surf and shop on the internet are diverse and you should be too. I personally sell on several sites as well as having my own website. Not all people like eBay, some have never heard of Etsy, and your private website may get lost on the internet the way changes occur all the time with search engines.
- Be established on several online selling sites – eBay, Etsy, Zazzle, Amazon, Bonanza, your own website, etc. Yes, you will have fees, but each selling site has a different clientele and they also advertise for their site and you.
- Social Media Facebook, Twitter, Pinterest, and others help you to find new customers and let them know about your business
- Join groups This is a great way to network and also establish your online reputation. There are groups on facebook, Linkedin, and other online communities. Etsy has teams that are a great way to share knowledge and support each other through activities, treasuries and more.
Don’t Give Up!
5. Don’t Give Up
One of the top reasons people fail is because they just quit trying, so don’t give up. I know there are stories about how people became millionaires practically overnight by selling online, but those stories are rare. Most of us entrepreneurs get up every day and work tons of hours, then gradually become successful, but being successful doesn’t always mean being rich.
- Success shouldn’t be measured in dollar figures because there is so much more to life
- If you give up, then you never know how far you might have made it.
- Success is a journey to be enjoyed, it’s not about the money!
“There is no failure except in no longer trying” – Elbert Hubbard
“It’s always too soon to quit” – Norman Vincent Peale