The Challenge of Selling My Cool Stuff Online
Selling your Cool Stuff online as an entrepreneur is a challenge. Whether you have an Etsy Store, an Ebay Store or sell your handmade gifts at local craft fairs, getting shopper traffic to see your cool stuff is a dilemma.
Last year I made this chart and shared it on my Facebook Fan page, of course not too many people saw it, so I revisited the key points to see what might have changed, and wanted to share these results.
Lots of work on www.beadloverskorner.com
Build your Website
Over the past year I have learned a LOT about SEO and my Shopsite shopping cart. I changed my hosting to a company that is a Shopsite expert and upgraded the software to the most current version. This fixed a lot of things that the original ad agency who set up my website did not do correctly, and also made it possible for a few other important things:
- Mobile browsing with a simple mobile checkout
- Move blog from Blogspot to Word Press and link to website
- Insert products into Google Shopping
All of the above improvements have increased the orders on my website from like one or two a month to nearly one a day! I am slowly inserting more and more products, so I expect that number to increase over the next year!
Selling My Cool Stuff outside in the hot sun, no thanks!
Set Up at Local Fairs
My opinion hasn’t changed on this, no sense in using my energy to set up tables under the hot sun or in a tent so that people can look at my beaded jewelry and say “Oh how pretty, I can make that!”
Put it on Ebay
I made all the changes Ebay wanted last year, and now again this year there are more changes, although not as drastic. I have decided that the “Variations” option is only good if your product is selling, otherwise the item just sinks lower and lower in search. I changed many of my titles for the New Cassini search engine and I do think that helped somewhat. Even though I don’t spend much time working on the Bead Lovers Korner Ebay Store, Ebay has a lot of traffic and somehow I manage to have a good volume of sales.
List on Etsy
Not much has changed here, I keep a lot of popular items there as well as new handmade creations. The great things about Etsy are the teams and the awesome tips and ideas they give to you to help you be successful, not to mention the fact that the fees are lower. I get a fair amount of traffic to the Bead Lovers Korner Etsy Shop, and the sales are steady.
I officially quit giving Facebook any advertising money at the end of last year. I did not see much of a return from the money I spent with them in recent years. I do keep my Bead Lovers Korner facebook page updated, but I am not wasting any more money on advertising there. Even though I am no longer advertising for likes, etc. I still keep getting new fans, and it is weird because a lot of them are from foreign countries and I can’t even read their names!!
In closing, lots of work on updating and building my own website and blog has proven to be the most beneficial this past year.
Leave a comment and tell us what has helped your online sales!